Briefed, quoted, and in a senior designer's hands in minutes. Every design made by a human.
Fixed rates. A price in about a minute. No account needed to get a quote.
Type the request. Dieter writes the brief and quotes fixed hours.
Try it nowA vetted human takes the work — never a generator.
Revisions, files, and status updates land back in the same chat.


How it works
Plain language, however you'd say it to a designer. "Landing page hero plus four Meta ads for the electrolyte launch." No forms, no discovery call, no account.
Your wordsOne question if something genuinely matters, otherwise proposed defaults you can correct. You get a creative brief and a fixed-hours estimate in about a minute.
Creative brief · EstimateYou see who: name, discipline, the brands they've worked on. They already have your brand profile, so they start on the work instead of on questions.
Your designerFiles, on the date on the estimate. Revisions go in the same thread. Resizes and exports after that cost nothing.
DeliveryColours, type, voice, audience, the things you've already rejected. Every project starts where the last one ended, which is why the second brief takes seconds and the work needs fewer rounds.
Resizes, exports, new placements, swapping a headline, setting the campaign up in Meta or Klaviyo. Included in the membership at $0.00, so opening Dieter on a Tuesday afternoon is free.
THE AI HANDLES
Billed at cost. Around four dollars, not forty percent of your retainer.
HUMANS MAKE
Senior designers, named on every delivery. Because your audience can tell, and one "ban AI slop" comment costs more than a designer ever did.
Brief: launch ad for a sparkling water brand. Feed, 1080x1350. Confident, dry, premium.
GENERATED
MADEOne of these took 40 seconds and looks like everything else in the feed this week. The other took a designer 90 minutes and looks like your brand. Your customers can't always explain the difference. They can always feel it.
Comments illustrative. The pattern isn't.
40%
US consumers who say heavy AI use by a favorite brand would reduce their trust. Doubled in one year.
Fractl, 2026
78%
Britons who'd trust a brand less for using AI-generated actors.
YouGov, 2026
82% vs 45%
Ad executives who think young consumers like AI ads, versus how many actually do.
IAB
The industry is mass-producing something its customers are learning to resent. We're the other option.
Selected work
Launch campaigns, paid social, landing pages, email flows, packaging adaptations. The work a DTC brand actually needs, at the pace it actually needs it.
6 hrs
7 hrs
6 hrs
5 hrs
10 hrsFirst concepts in 2 to 3 business days. Production fixes overnight. Two revision rounds in every quote.
Example estimate, launch campaign
Turnaround: first concepts in 3 business days.
A real quote for this exact scope, generated in about 60 seconds in the chat.
The rate card never negotiates, which is why you get a number in a minute instead of a proposal in a week. Senior designers only. Two revision rounds included in every quote.
Briefing, project management, QA, and delivery run on AI and cost you what they cost us, around four dollars, shown as its own line. Your money buys design, not meetings.
The concierge, your brand memory, unlimited production tasks (resizes, exports, versioning, campaign setup in Meta and Klaviyo), and the delivery SLA. First month free. Cancel anytime.
Membership
$750/ month
First month free. Cancel anytime. Design hours are billed separately at $120 an hour, so you only pay for work you approved.
Starts when you approve your first estimate
What it actually includes
Not included: design hours themselves, third-party licences (stock, fonts), and paid media spend. Those stay yours, at cost, always shown before you approve.
Every project's first delivery is guaranteed. We can offer that because your designer knows your brand before they start.
A typical launch month on Dieter
$2,000 to $4,000 all-in.
The same output from an agency
Retainers typically start at 3x that, with 40 to 60 percent covering account management and overhead.
The same brief on a freelance marketplace
Cheaper on paper, then you become the project manager, the QA department, and the archive.
You've done the math before. Now the math is on the page.
The bench
Mikaela Bergström
Senior designer
Art direction and packaging. Previously Oatly, Byredo, Hay.
Tomás Reyes
Senior designer
Paid social and campaign design. Previously Nike, Aesop, On.
June Park
Senior designer
Web and email systems. Previously Glossier, Notion, Away.
Vetted for taste, not just output. Their name ships on every delivery.
Questions
You don't pay for them. Tell us in the thread and we either re-brief with a different designer or refund that project's design time. Two revision rounds are included in every quote after that.
You do, fully and commercially, as soon as the work is paid. You get the final files and the working files. We only show work in our portfolio if you're happy for us to.
A brief and a price in about a minute. First concepts on a new project in two to three business days. Production tasks — resizes, exports, a swapped headline — same day if it's before noon, next morning otherwise.
Work that doesn't require new design thinking: resizing an existing asset, exporting new formats, adapting to another placement, versioning copy, and setting campaigns up in Meta or Klaviyo. New concepts, new layouts, and new art direction are design hours.
No. The AI briefs, scopes, quotes, manages and delivers. Every concept, composition and frame your customer sees is made by a senior human designer, named on the delivery.
No. Your threads and brand material are used to serve your brand — to brief your designer and keep your brand memory accurate. They aren't used to train foundation models.
Anytime, and it takes effect at the end of the current month. Work already approved is still delivered, and your files stay yours.
No. Start typing and you'll get a brief and a price. You only create an account when you approve an estimate, and nothing is charged before that.
You only create an account when you approve a quote.
Not ready to start a thread?